BDC and Codemasters announce partnership

Another press release from the BDC Team

BRITISH DRIFT CHAMPIONSHIP AND CODEMASTERS® JOIN FORCES FOR RACE DRIVER: GRID™

The British Drift Championship and Codemasters, the creators and publisher of award-winning video games, today announced a partnership to promote the forthcoming and much anticipated racing game Race Driver: GRID™.

Ahead of the game’s launch this summer, the partnership will begin at the first race at the Teesside Autodrome, in March with all participating cars carrying the Race Driver: GRID logo as part of their livery.

“Drifting is a new and exciting racing style in R

ace Driver: GRID, and the opportunity to team up with the British Drift Championship is important in showing GRID and Codemasters to a new audience.” said Dan Robinson, Marketing Manager, Codemasters.

“The Race Driver: GRID game is all about the race and we are delighted to be able to partner with such a prestigious name in the video game racing genre.” said Mark Buckle, events coordinator of the British Drift Championship.
Promising an unparalleled competitive experie

nce, where everything that can happen in a race will happen, Race Driver: GRID is coming this summer for the Xbox 360® video game and entertainment system from Microsoft®, the PLAYSTATION®3 computer entertainment system, Games for Windows®, and Nintendo DS™. For the latest on the game, including the trailer video, sign up for driver briefings online at www.RaceDriverGrid.com.

ABOUT RACE DRIVER: GRID™
Race Driver: GRID is all about the race. Every moment from the adrenalin rush at the start lights to the elation at the chequered flag – the tension, pressure, noise, and action. Featuring only the most powerful race cars – current and classic, circuit and drift – players will compete to conquer the most prestigious official race tracks and championships and then go beyond to compete in challenging city-based competitions, through to road events and urban street races.

n Europe, race prestige marques on the greatest official race circuits. Enter street competitions and race high-performance V8 muscle cars through iconic U.S. cities including San Francisco, Washington DC and Detroit. In the Far East, Japanese racing culture sets the tone where night races, including Drift racing, take drivers through neon illuminated cities and to outlying mountain roads. As the antithesis of the box-ticking, race game, Race Driver: GRID delivers races crammed with action and incident to create the most intense, the most aggressive and the most engrossing racing game for years. Whereas other titles may have lost sight that racing is the main event, in Race Driver: GRID everything builds up to creating an unparalleled race experience.

ABOUT CODEMASTERS
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company’s dominant brands include Colin McRae DiRT, Overlord, Clive Barker’s Jericho, Race Driver, Brian Lara Cricket and Operation Flashpoint. Codemasters is headquartered in Warwickshire UK, with North American operations based in Burbank, Calif. The company also maintains operations in Germany, France, Spain, and Benelux. Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com

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